Crossing the Chasm (3rd Edition) by Geoffrey A. Moore is a classic marketing and business strategy book that addresses one of the biggest challenges in technology adoption: moving a product from early adopters to the mainstream market. Moore presents a framework for how disruptive innovations can successfully “cross the chasm” between visionary early adopters and pragmatic majority users. Updated for the digital age, the third edition includes new insights on social media, modern marketing tools, and start-up strategies. This book is essential reading for entrepreneurs, marketers, and business leaders looking to scale breakthrough products.