Beyond Entrepreneurship 2.0 by Jim Collins and William Lazier is a comprehensive guide for entrepreneurs and business leaders aiming to build enduring, great companies. This updated edition of the 1992 classic integrates timeless business principles with new insights from Collins’ extensive research, including key concepts from his bestselling books Good to Great and Built to Last. With added chapters, essays, and a powerful framework called “The Map,” BE 2.0 offers practical wisdom and strategic direction for anyone seeking to lead with purpose, innovate, and create long-term success.