Crossing the Chasm 3rd Edition - Geoffrey A. Moore
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Crossing the Chasm 3rd Edition – Geoffrey A. Moore

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Crossing the Chasm (3rd Edition) by Geoffrey A. Moore is a classic marketing and business strategy book that addresses one of the biggest challenges in technology adoption: moving a product from early adopters to the mainstream market. Moore presents a framework for how disruptive innovations can successfully “cross the chasm” between visionary early adopters and pragmatic majority users. Updated for the digital age, the third edition includes new insights on social media, modern marketing tools, and start-up strategies. This book is essential reading for entrepreneurs, marketers, and business leaders looking to scale breakthrough products.

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Description

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd Edition) by Geoffrey A. Moore is a seminal guide for technology marketers and entrepreneurs. This updated edition offers fresh insights into the challenges of transitioning innovative products from early adopters to the mainstream market.

 

📘 Product Details

Title: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Author: Geoffrey A. Moore

Edition: 3rd

Publisher: Harper Business

Publication Date: January 28, 2014

Series: Collins Business Essentials

Formats Available: Paperback, eBook

Page Count: 288 pages

Language: English

ISBN-10: 0062292986

ISBN-13: 9780062292988

Dimensions: 5.31 x 0.65 x 8 inches

Weight: Approximately 8 ounces

 

This third edition of Crossing the Chasm incorporates contemporary examples and strategies, making it a valuable resource for those looking to navigate the complexities of high-tech marketing and achieve mainstream success.

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